Building In Public
Every post here is something that actually happened to this business, with the real figures. No tips lists.
12 August 2026
Three campaigns, 970 clicks, 434 likes and not one enquiry. The problem was not the audience, the budget or the market. It was a setting chosen in the first thirty seconds.
12 August 2026
The chat and enquiry form on our own website stopped working for a week. Every check we had still said everything was fine — and that is the part worth understanding.
12 August 2026
Published pricing is usually the right call, and we removed ours anyway. The reasoning is specific, and so is what would make us put it back.
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