12 August 2026
The Facebook ads setting that quietly wastes most small business budgets
One setting decides whether you buy clicks or customers. We have the numbers from our own account to show exactly what it costs to get it wrong.
Building In Public
What we're learning, including the expensive bits.
Every post here is something that actually happened to this business, with the real figures. No tips lists.
12 August 2026
How to tell if your contact form has quietly stopped working
The chat and enquiry form on our own website stopped working for a week. Every check we had still said everything was fine — and that is the part worth understanding.
12 August 2026
Should you publish your prices? The honest answer depends on one thing
Published pricing is usually right. There is one situation where it costs you work, and knowing which side you are on takes about a minute.
Free Growth Check
Ready to stop losing leads?
We look at your missed calls, your Google listing and how enquiries reach you. Free, and no obligation.