Four questions decide whether they book with you
People choose a clinic at night, on the couch, on their phone. Before they'll ring anyone in the morning they want to know four things: are you taking new patients, do you take my health fund, how much is a first appointment, and how soon can I get in.
If your website doesn't answer those, they don't ring you in the morning. They open the next clinic's site, which does, and they book there. You never appear in any report, because a visit that leaves is indistinguishable from one that was never interested.
None of those four questions requires a clinician. They require someone available at 10pm who knows your fees, your fund arrangements and your books — which is precisely what this is.